Oklahoma City - The Sooner Athletic Conference and Athletic Solutions are proud to announce a new partnership to empower student-athletes through the launch of official NIL Locker Rooms. Every student athlete at the SAC can opt in with Athletic Solutions to receive their own NIL Locker Room. As the officially endorsed NIL store for SAC athletes, Athletic Solutions' innovative approach provides fans with direct access to officially licensed merchandise that supports all student-athletes.
This marks a significant step in expanding Name, Image, and Likeness (NIL) opportunities, while strengthening the connection between fans and athletes at the SAC. In addition to NIL Locker Rooms for all student athletes at the SAC, Athletic Solutions will be the presenting sponsor of the 2026 SAC Basketball Tournament. In addition, Athletic Solutions will be the presenting sponsor of the SAC Player of the Year awards for a variety of men’s and women’s sports.
“The Sooner Athletic Conference is proud to partner with Athletic Solutions, a trusted leader in the NIL marketplace,” said John Martin, Commissioner of the Sooner Athletic Conference. “This partnership reflects our continued commitment to empowering student-athletes and providing innovative platforms that enhance their personal brand development and overall experience. We’re grateful to the Athletic Solutions team for their investment in the SAC and for helping our institutions and student-athletes thrive in the evolving NIL landscape.”
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.
“Partnering with the SAC means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We’re proud to partner with the SAC.”